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Photo by Florian Klauer on Unsplash

Ship it. Imperfect, stuttering, poorly assembled, not on brand, full of fear, it’ll never be that bad again, version 1.0 at best and .01 at worst.

The most important part of starting is the moment when what’s been inside of you meets the world around you.

Everything else is a distraction.

The logo.
The website.
The team structure.
The URL.
The pricing.
Serving size.

There’s preparation and there’s execution. By all means, prepare.

By all means, execute.

Hit publish.
Unlock the doors for your “soft opening”.
List items for sale on whatever platform you’re selling on.

The most important thing when you’re starting is for your ideas to live outside of you. Do that, then do it again, and again, and again. Then you’ll stop admiring your heroes so much and become your own hero.